SEO Overview

seo chartSearch engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results.Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.

Social media is fast becoming key to SEO and should not be overlooked.

Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design.

Posted in Optimize

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